Olivia Rodrigo will perform four nights at London’s O2 Arena in April 2027 as part of her Unravelled Tour. This tour follows the success of her record-breaking GUTS world tour, which included 95 sold-out shows and attracted over 1.4 million fans.
Tickets for The Unravelled Tour will go on general sale on May 7, 2026, at 12pm. Presales will begin on May 5, 2026, at 10am. Fans eagerly await these ticket sales, but concerns about scalpers and dynamic pricing loom large.
Jack Antonoff has publicly criticized Ticketmaster for its handling of ticket sales. He questioned their claims about catching scalpers buying Harry Styles tickets, stating, “You caught you?” This criticism reflects ongoing frustrations with how ticketing platforms manage sales.
Key statistics from Rodrigo’s previous tour:
- 20 countries visited during the GUTS world tour
- 95 sold-out shows
- 1.4 million fans attended
Ticketmaster’s parent company, Live Nation, has faced legal challenges as well. A recent ruling deemed them an illegal monopoly, raising questions about their practices in the industry.
The Ignite app platform from Ticketmaster aims to enhance the live event experience for venues and fans alike. Catrin White emphasized that “in live entertainment, the fan experience is paramount in everything that we do.” However, many fans remain skeptical.
Experts suggest that ticketing has evolved into a continuous cycle rather than a single transaction. Sarah Slater noted this shift, highlighting how modern ticket sales require constant adaptation to meet fan needs.
The Unravelled Tour will celebrate Rodrigo’s third album release on June 12, 2016. With excitement building for this return to the stage, all eyes will be on how Ticketmaster manages ticket sales amidst ongoing scrutiny.