The numbers
In a devastating incident, Jessi Pierce, 37, and her three children tragically lost their lives in a house fire in White Bear Lake, Minnesota, on March 22, 2026. The fire department responded to a 911 call just before 5:30 AM, but by the time they arrived, flames were already visible through the roof of the home.
Pierce, who had dedicated the last decade to covering the Minnesota Wild for NHL.com, was not only a respected journalist but also a beloved figure in the community. She co-hosted The Bardown Beauties podcast, where she shared her passion for hockey and her insights into the sport. Her vibrant personality and dedication to her work earned her a special place in the hearts of many fans and colleagues.
Neighbors reported seeing flames erupting from the house early in the morning, prompting them to call emergency services. The White Bear Lake Fire Department confirmed the identities of the victims the following day, revealing the tragic loss of Jessi and her children, Cayden and Avery. A deceased dog was also found at the scene, adding to the heartbreak of the incident.
The cause of the fire is currently under investigation, with authorities working to determine what led to this tragic event. Fire Chief Greg Peterson expressed his condolences, stating, “Our hearts ache for those involved in this tragedy.” The Minnesota Wild organization also shared their grief, saying, “Jessi was a kind, compassionate person that cared deeply about her family and those around her.”
Jessi Pierce’s contributions to hockey journalism were significant, and her absence will be felt deeply in the NHL community. Michael Russo, a fellow journalist, remarked, “Jessi simply loved covering the Wild and hockey throughout Minnesota and had a way of brightening everyone’s day with her upbeat, bubbly personality.” The entire National Hockey League family extended their prayers and condolences to the Pierce family during this difficult time.
As the investigation continues, the community of White Bear Lake is left to mourn the loss of a talented journalist and her children. Details remain unconfirmed regarding the circumstances surrounding the fire, but the impact of this tragedy is already being felt across the state, known as the ‘State of Hockey.’
In the wake of this heartbreaking event, many are coming together to support the surviving family members, including Jessi’s husband, Mike Hinrichs. The community’s response highlights the profound effect Jessi had on those around her, as they rally to honor her memory and support her loved ones in this time of need.